Summary:
Reform adds HubSpot API and lead scoring guides
Why It Matters:
Reform is shifting its content strategy to attract more technical users and marketing ops professionals who need to connect forms to complex CRM workflows.
What Changed:
- Replaced a blog post about legal contract clauses with a technical guide on using Postman for HubSpot API testing.
- Replaced a blog post about Klaviyo form timing with a guide on building behavioral lead scoring models.
- Updated the "Featured Blog Articles" section to highlight these new technical and growth-focused resources.