Summary: Later rebrands and shifts focus to enterprise influencer services

Why It Matters: The platform is moving away from being just a self-service tool for small businesses. They are now positioning themselves as a high-end partner for large brands, offering expert-led services alongside their software.

What Changed:

• Updated the website to feature a "Later, rebranded" announcement.
• Changed the navigation to group features by user type: Enterprise Brands, Social Media Managers, and Creators.
• Added a heavy focus on "Full-service programs" where Later experts manage campaigns for the client.
• Introduced new data proof points, including $2B in verified influencer-driven purchases and 1B+ Link in Bio transactions.
• Replaced generic product lists with outcome-based sections like "Go big. We've got you."
• Updated case studies to highlight big-name brands like El Pollo Loco and Crumbl.