Summary: The INKEY List launches 20% off Valentine's Day Sale

Why It Matters: The brand is shifting from a product-launch focus to a seasonal promotion. This change uses a discount code to drive immediate sales and clear inventory during a key shopping period.

What Changed:

• Added a site-wide 20% discount for Valentine's Day using code MUCHLOVE.
• Replaced the "Mystery Gift" promotion with the new discount offer in the top banner.
• Updated the "Most Popular" product list to feature Hyaluronic Acid Serum and Advanced 0.2% Retinal Serum.
• Swapped out several featured products in the sidebar, including the addition of Dewy Sunscreen SPF 30 and Glycerin Gentle Purifying Cleanser.
• Changed the main homepage headline from a Retinol product focus to the Valentine's Day sale announcement.