Summary: Shutterfly increases site-wide discount to 50%

Why It Matters: The company is moving from a 40% discount to a more aggressive 50% offer. They also replaced their "Free Shipping No Minimum" deal with a $89 spending requirement, which may increase their average order value.

What Changed:

• Increased the main site-wide discount from 40% to 50% off everything.
• Changed the free shipping offer from "No Minimum" to a $89 minimum purchase requirement.
• Added a "Pick 5 Free Gifts" promotion using a specific coupon code.
• Updated the photo book offer from "20 Free Pages" to "40% Off All Photo Books."
• Extended the expiration dates for major promotional banners to mid-February.