Summary:
Go-To Skincare adds Sweet Sleeps product
Why It Matters:
The competitor is promoting a new product, Sweet Sleeps, on their homepage.
What Changed:
- The "We simplified skincare. Now it’s makeup’s turn." banner was removed.
- A new banner for "Sweet Sleeps" was added.
- The "Sweet Sleeps" product is now featured prominently on the homepage.
- The description for "The Velvet Stocking" changed from "Filled To The Brim" to "A Different Kinda Advent".
- "Perfect Present" and "Glow Getters" now show "Waitlist Me Sold Out AVAILABLE AT MECCA" or "Available at MECCA".
- Review counts for several products increased.
- The blog section changed to focus on Retinal instead of Makeup.