Summary: Byredo launches Valentine's Day selection

Why It Matters: The brand is shifting its focus from general new arrivals to a specific holiday shopping event. This helps them capture early gift buyers and highlights products like "Rose Of No Man's Land" as seasonal favorites.

What Changed:

• Added a "Valentine's Day New" link to the main navigation menu.
• Replaced the featured "Mojave Ghost Absolu de Parfum" on the homepage with "Rose Of No Man's Land" Eau de Parfum.
• Updated homepage banners to link directly to the Valentine's Day campaign and selection.
• Reordered the "Discover" menu to prioritize the Valentine's Day selection over general new arrivals.