Summary:
23andMe adds new product tiers
Why It Matters:
This shows 23andMe is changing how they sell their DNA tests. They are now offering different levels of service.
What Changed:
- The "GENETIC HEALTH REPORTS" section was removed.
- New product tiers were added: "Basic Ancestry," "Basic Health + Basic Ancestry," "Advanced Ancestry + Health," and "Ultimate Health + Advanced Ancestry."
- Detailed descriptions and pricing for each new product tier were added.
- The comparison table for "Ancestry Service" and "Health plus Ancestry Service" was removed.
- The "Featured in 23andMe+ Premium" section was removed.
- The "Customer Stories" section was removed.
- The "Privacy" section was renamed to "Privacy by design."
- The "Research" section was removed.
- The "23andMe has rigorous standards..." section was moved and renamed to "Things you might be wondering:".
- A new section about "Total Health" was added.
- A new disclaimer about FSA & HSA eligibility was added.