October 13, 2025 ongoing Get alerts for 23andme.com

Summary: 23andMe adds new product tiers

Why It Matters: This shows 23andMe is changing how they sell their DNA tests. They are now offering different levels of service.

What Changed:

  • The "GENETIC HEALTH REPORTS" section was removed.
  • New product tiers were added: "Basic Ancestry," "Basic Health + Basic Ancestry," "Advanced Ancestry + Health," and "Ultimate Health + Advanced Ancestry."
  • Detailed descriptions and pricing for each new product tier were added.
  • The comparison table for "Ancestry Service" and "Health plus Ancestry Service" was removed.
  • The "Featured in 23andMe+ Premium" section was removed.
  • The "Customer Stories" section was removed.
  • The "Privacy" section was renamed to "Privacy by design."
  • The "Research" section was removed.
  • The "23andMe has rigorous standards..." section was moved and renamed to "Things you might be wondering:".
  • A new section about "Total Health" was added.
  • A new disclaimer about FSA & HSA eligibility was added.
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