February 24, 2026 ongoing Get alerts for heygen.com

Summary: HeyGen adds support for Sora and Kling AI models

Why It Matters: HeyGen is moving from being just a video tool to a platform that lets users access the world's most powerful third-party AI models in one place.

What Changed:

  • Added direct access to external AI models including Sora, Veo, Kling, Flux, and ElevenLabs.
  • Launched a new "Product Ads" feature that places product images into an avatar's hands.
  • Introduced a "UGC ads" tool for creating viral reaction videos and faceless social media channels.
  • Updated the homepage layout to highlight specific use cases like Learning & Development, Marketing, and Sales.
  • Added a "Video Agent" feature that generates share-ready videos from a single text idea.
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