Summary: Comscore launches audio targeting with The Trade Desk

Why It Matters: Comscore is expanding its measurement tools into the audio space. This helps them capture more of the advertising market beyond just TV and digital video.

What Changed:

• Added a new partnership with The Trade Desk for audio targeting and measurement.
• Announced a new measurement deal with ESPN for cross-platform content.
• Published "The 2026 Winter Sports Playbook" as a featured presentation.
• Added website accessibility features including a "Skip to main content" option and a low vision menu.
• Updated box office rankings and removed the CES 2026 event listing.
• Confirmed the completion of a company recapitalization transaction.