Summary: Groundfloor rebrands as Private Real Estate Lender

Why It Matters: The company is shifting its primary identity from a general lending service to a specific "Private Real Estate Lender." This may help them show up better in search results for investors looking for private money.

What Changed:

• The main page title changed from "Groundfloor Lending - Quick Approvals, Fast Funding" to "Private Real Estate Lender - Groundfloor."
• A small text fragment "s reserved" was removed from the end of the page.