Summary: Surfer launches AI Visibility tracking for ChatGPT

Why It Matters: The product is shifting from traditional Google SEO to "AI Search Optimization." They now help users track how their brand appears in AI tools like ChatGPT and Perplexity, which are becoming major sources of web traffic.

What Changed:

• Added "AI Visibility" tracking for ChatGPT, Gemini, Perplexity, and Google AI Overviews.
• Introduced a new "Discovery" entry-level plan for $49/month.
• Renamed the top-tier plan to "Peace of Mind" ($299/month) with unlimited documents.
• Added "AI Tracker" (beta) to monitor brand presence in AI chat results.
• Updated the main value proposition to include "Gemini" and "Perplexity" alongside Google.
• Added a "Cannibalization Report" and "Rank Drop Detection" to the Pro plan.