Summary:
Lola Health removes direct product purchase links
Why It Matters:
The website has shifted from a standard e-commerce store layout to a more streamlined, information-heavy landing page. This might indicate a move toward a consultation-led or membership-focused sales model.
What Changed:
- Removed the "Add to Cart" and "Checkout" functionality from the main view.
- Removed the top navigation menu that listed specific test categories (Men's, Women's, Gut Testing).
- Removed the currency/region selector and social media links from the header.
- Added repetitive sections of customer reviews and biomarker information, likely to emphasize social proof and data depth.
- Updated the "How it works" section to mention "partner portals" and "unique codes," suggesting a shift toward B2B or affiliate partnerships.