Summary: New Balance adds BTSSALE promotion

Why It Matters: This shows a new sales push for back-to-school shoppers.

What Changed:

• The main promotion changed from "End of season markdowns" to "Up to 25% off select styles w/ BTSSALE."
• The promotion now has a specific end date of August 18, 2025.
• New promotional banners were added for "New styles just added to sale" and "Sprint into savings - running shoes under $100."
• The "Back to School" section was updated with new trending items and a "We're back" message.
• The "Made in USA 990v6 Men's" product was replaced with "NB Exclusive 9060 Unisex."
• The "New FuelCell Rebel v5" products were replaced with "New FuelCell SuperComp Elite v5."
• The "The 740" product feature was replaced with "The 574."
• The navigation menu for Men, Women, and Kids now includes "Seasonal Standouts" and "TCS NYC Marathon."
• The Kids' menu now includes "School Uniform Shoes."