Summary:
Practice Tests Academy launches 20% off first-time buyer discount
Why It Matters:
The competitor is using a new price incentive and a "pass assurance" guarantee to lower the risk for new students and capture more of the CIMA and ACCA market.
What Changed:
- Added a new "START20" discount code for 20% off for first-time buyers.
- Introduced a "Pass Assurance" policy that gives students free extended access if they fail their exam.
- Added a detailed navigation menu for CIMA and ACCA course levels.
- Updated the blog section with new articles about AI in exam prep and specific 2025/2026 exam dates.
- Added links for Kaplan and BPP study materials.