Summary: Mixpanel adds 2026 benchmarks and pricing calculator

Why It Matters: The update provides new industry data for companies to compare their performance and makes it easier for potential customers to see exactly what they will pay based on their data usage.

What Changed:

• Added a "2026 State of Digital Analytics" benchmark report.
• Introduced an interactive pricing slider to estimate costs for the Growth plan.
• Updated the Growth plan to start at $0 with 1M free monthly events and $0.28 per 1K events thereafter.
• Included a detailed feature comparison table for Free, Growth, and Enterprise plans.
• Added a specific "Startup Program" offer featuring one year of free service for eligible companies.
• Listed specific monthly limits for "Spark AI" query builder across different plan tiers.