Summary: Sol de Janeiro launches Rosa Charmosa™ collection

Why It Matters: The brand is moving away from holiday-specific promotions to focus on a new permanent or seasonal product line. This shift changes the homepage focus from "Members Week" deals to new product discovery.

What Changed:

  • Launched the Rosa Charmosa™ Dewy Cream and Cheirosa 91 Perfume Mist.
  • Added a "Rose, Remixed" hero section to the homepage.
  • Removed the "5 Days of Gifts" and "Members Week" promotional banners.
  • Updated the navigation menu with "New" tags on Fragrance and Body categories.
  • Added "Stocking Stuffers" as a specific sub-category under Holiday.
  • Updated the Sol Passport rewards catalog with new items like the Double Date Mini Set.
  • Added a wishlist counter and a "Free Shipping" progress bar in the cart.
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