Summary:
Sol de Janeiro launches Rosa Charmosa™ collection
Why It Matters:
The brand is moving away from holiday-specific promotions to focus on a new permanent or seasonal product line. This shift changes the homepage focus from "Members Week" deals to new product discovery.
What Changed:
- Launched the Rosa Charmosa™ Dewy Cream and Cheirosa 91 Perfume Mist.
- Added a "Rose, Remixed" hero section to the homepage.
- Removed the "5 Days of Gifts" and "Members Week" promotional banners.
- Updated the navigation menu with "New" tags on Fragrance and Body categories.
- Added "Stocking Stuffers" as a specific sub-category under Holiday.
- Updated the Sol Passport rewards catalog with new items like the Double Date Mini Set.
- Added a wishlist counter and a "Free Shipping" progress bar in the cart.