Summary: ikas launches 60,000 TL shipping credit promotion

Why It Matters: The competitor is using aggressive financial incentives to lower the barrier to entry for new merchants and encourage switching from other platforms.

What Changed:

• Added a major promotion offering up to 60,000 TL in shipping balance for new sign-ups.
• Introduced a 25% net discount on e-commerce packages.
• Published specific shipping rates starting at 79.90 TL through major carriers.
• Added detailed case studies showing revenue growth percentages (e.g., 318% for Cook, 264% for VOID).
• Expanded the website with free utility tools like VAT, shipping, and marketplace commission calculators.
• Shifted primary website content to Turkish to focus on the local market.