Summary:
Lomi removes $200 discount and trial offer
Why It Matters:
The removal of a major price anchor and the "3 Month Trial" suggests a shift away from aggressive customer acquisition toward a more standard sales model.
What Changed:
- Removed the "$200 off" promotional pricing for the Lomi 3.
- Removed the "Start Your 3 Month Trial" call to action.
- Removed the global navigation menu, including links to accessories, support, and the Pela brand.
- Removed social media video testimonials and specific influencer mentions.
- Removed the "Free Shipping on orders over $50" banner.