Summary: DealerSocket adds RevenueRadar equity mining tool

Why It Matters: The competitor is now emphasizing customer retention and database mining. This helps dealerships find sales opportunities within their existing customer lists instead of just buying new leads.

What Changed:

• Added a new product section for RevenueRadar, an equity mining tool with 11 ways to target past customers.
• Expanded the navigation menu to include direct links to specific products like Auto/Mate and PrecisePrice.
• Added a "Latest Resources" section featuring blog posts about digital transformation and NADA Show 2024.
• Updated the footer with links for API access and "Do Not Sell My Personal Data" privacy controls.
• Included new product descriptions for CRM, DealerFire, and Inventory+ directly on the main page.