Summary: Blueprint launches free EHR with usage-based AI

Why It Matters: Blueprint is shifting from being just an AI tool that sits on top of other software to becoming the primary platform where therapists run their entire business. By making the core software free and only charging for AI use, they are lowering the barrier for therapists to switch away from traditional paid platforms.

What Changed:

• Changed the product positioning from an "AI Assistant" to a full "EHR + AI Assistant."
• Introduced a "Free Forever" EHR model that includes scheduling, telehealth, and billing.
• Switched pricing from a standard subscription to usage-based pricing starting at $0.99 per session.
• Added a data migration feature to help users move information from other EHRs like SimplePractice.
• Updated the reported user base from 40,000 to 70,000 mental health professionals.
• Removed long sections of technical security text in favor of a simplified "Platform" menu.