Summary:
Insightly adds dedicated sections for Marketing and Service
Why It Matters:
The competitor is moving away from being "just a CRM" to a unified platform. They are now highlighting their marketing and customer service tools as standalone reasons to buy.
What Changed:
- Added a bulleted list highlighting CRM, Marketing automation, and Support and ticketing at the top of the page.
- Added a new section titled "Marketing automation made easy" to promote their marketing tool.
- Added a new section titled "Insightly Service" to promote their help desk and ticketing features.
- Added a customer testimonial from Hurst Review focusing on "20% savings" by switching to their unified platform.