Summary: MultiNet Up launches 10-minute online card sales

Why It Matters: The competitor is removing friction from the buying process. By allowing companies to buy meal cards online in minutes without service fees, they are targeting small businesses that need speed and cost savings.

What Changed:

• Added a new "Online Buy" feature that promises a 10-minute setup for MultiNet meal cards.
• Introduced a "zero service fee" offer for online purchases.
• Expanded the homepage with a comprehensive navigation menu covering fleet solutions, health services, and gift cards.
• Updated the corporate customer count from 45,000 to over 50,000.
• Added specific Ramadan gift card options for retailers like A101, BİM, and CarrefourSA.
• Published detailed customer testimonials for various services including fuel and travel.