Summary: HeyHelp launches a referral program

Why It Matters: The competitor is trying to grow faster by using their current users to find new ones. They are offering a large reward—one year of free access—to lower their cost of finding new customers.

What Changed:

• Added a "Refer and Earn" section to the website.
• Introduced a reward of 1 year of free access for 15 successful referrals.
• Added a requirement that referred users must sign up with a work email.
• Included a new FAQ and Terms of Service section for the referral program.
• Integrated GrowSurf to manage the referral tracking.