Summary: The Luxury Hut prioritizes watch part-exchange

Why It Matters: The competitor is shifting its focus toward "trade-ins" rather than just direct sales. This helps them acquire high-end inventory like Rolex and Patek Philippe more easily while locking customers into their ecosystem for their next purchase.

What Changed:

• The website title changed from a general "Buy, Sell & Trade" message to a specific focus on "Part Exchange Your Watch in London."
• The homepage now leads with a detailed trade-in form and a "How It Works" guide for swapping watches.
• Large sections of footer text and company registration details were removed from the main view.
• Navigation links were updated to point more directly to the part-exchange landing page.