Summary: Collider launches Peach Lager and merch store

Why It Matters: The brand is expanding its flavor lineup and moving beyond just drinks into lifestyle products like apparel and glassware to build a stronger community.

What Changed:

• Added a new "Peach Lager" product to the main lineup.
• Launched a merchandise section featuring a "Collider FC Home Shirt" and "Molecule Glass."
• Introduced a "LIFTOFF10" discount code for 10% off first orders.
• Added a "Humans of the Colliderverse" section featuring social media video testimonials.
• Implemented a "Refer a Friend" program offering a 15% discount for both parties.
• Updated the cart experience with a 30-day money-back guarantee and "You might also like" upsells.