Summary:
Snapfish launches "Daily Deals" for photo mugs
Why It Matters:
The company is shifting from general site-wide sales to time-sensitive, product-specific discounts. This may be an attempt to drive more frequent repeat visits and increase sales for specific high-margin items like drinkware.
What Changed:
- Replaced the $5 custom playing cards offer with a $5.99 "Daily Deal" for 15oz photo mugs.
- Updated the site-wide discount from 50% off all orders to 60% off orders over $20.
- Increased the discount on photo prints from 50% to 60%.
- Changed promotional coupon codes from "FM" suffixes to "LUV" prefixes, likely for a seasonal campaign.
- Removed specific promotional mentions for puzzles and photo gifts from the footer area.