Summary: commercetools launches AgenticLift for AI shopping

Why It Matters: The platform is shifting its focus toward "agentic commerce." This means they are building tools specifically to help AI agents find and buy products on behalf of humans.

What Changed:

  • Added AgenticLift as a core product for AI-driven shopping.
  • Introduced Agentic Jumpstart and Agent Gateway to the product menu.
  • Added Cora AI Assistant to the experiences section.
  • Updated the homepage to focus on being an "AI-first" platform.
  • Added features to make product catalogs shoppable on GenAI channels like ChatGPT.
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