Summary:
commercetools launches AgenticLift for AI shopping
Why It Matters:
The platform is shifting its focus toward "agentic commerce." This means they are building tools specifically to help AI agents find and buy products on behalf of humans.
What Changed:
- Added AgenticLift as a core product for AI-driven shopping.
- Introduced Agentic Jumpstart and Agent Gateway to the product menu.
- Added Cora AI Assistant to the experiences section.
- Updated the homepage to focus on being an "AI-first" platform.
- Added features to make product catalogs shoppable on GenAI channels like ChatGPT.