Summary: Surfer launches AI Tracker to monitor brand visibility in ChatGPT and Gemini.

Why It Matters: The platform is shifting from traditional search engine optimization to "AI search optimization." This helps users see if their brand is being cited as an answer in AI tools like ChatGPT, Perplexity, and Google Gemini.

What Changed:

• Added a new "AI Tracker" feature (currently in beta) to monitor brand presence across AI platforms.
• Updated the product positioning to include visibility in Gemini and Perplexity alongside Google and ChatGPT.
• Introduced a new "Discovery" entry-level plan at $49/month.
• Renamed and restructured higher-tier plans to "Standard," "Pro," and "Peace of Mind."
• Added specific "AI Visibility" limits to pricing tiers, allowing users to track between 25 and 100 AI prompts.
• Launched an "AI Search Optimization Masterclass" to educate users on the new AI search landscape.