Summary: ContractHero narrows focus to SMEs

Why It Matters: The product is shifting its messaging away from large corporations to focus specifically on small and medium-sized businesses. This suggests a tighter target market strategy.

What Changed:

  • The main headline changed from "SMEs and corporations" to just "SMEs."
  • The hero description was rewritten to emphasize "structured, transparent, and centralized" management over "proactive" management.
  • A phone number link was updated to a "tel:" link for easier mobile calling.
  • Technical cookie and privacy policy fragments were removed from the footer.
  • Minor capitalization changes were made to resource links like "Success Stories."
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