Summary:
ContractHero narrows focus to SMEs
Why It Matters:
The product is shifting its messaging away from large corporations to focus specifically on small and medium-sized businesses. This suggests a tighter target market strategy.
What Changed:
- The main headline changed from "SMEs and corporations" to just "SMEs."
- The hero description was rewritten to emphasize "structured, transparent, and centralized" management over "proactive" management.
- A phone number link was updated to a "tel:" link for easier mobile calling.
- Technical cookie and privacy policy fragments were removed from the footer.
- Minor capitalization changes were made to resource links like "Success Stories."