Summary: Photobox changes homepage offer to 50% off everything

Why It Matters: This change makes the main offer more broad and appealing.

What Changed:

• The main offer on the homepage changed from "50% photo books and wall art" to "50% off everything".
• The headline below the main offer changed from "Making a (gift) list, checking it twice 50% off photo books when you spend £40" to "Gift joy, unwrap smiles with 50% off everything when you spend £40".
• The call to action link for the main offer changed from "Shop now" to "Start creating".
• The two smaller offer banners below the main offer changed:
  • One changed from "40% off calendars when you spend £20" to "50% off books when you spend £40".
  • The other changed from "50% off wall art when you spend £40" to "50% off calendars when you spend £40".
• The number of reviews on Trustpilot increased from 151515 to 151543.
• The cookie consent modal text changed slightly, specifically the "Reject cookies" button was added and some text was removed from the marketing cookies description.