Summary:
Tan Through Swimwear sale changed
Why It Matters:
The website changed its main sale from summer to fall/winter. This means they are changing their focus for the season.
What Changed:
- The main sale changed from "SUMMER SALE - 60% OFF EVERYTHING - ENDS SUNDAY" to "Fall/Winter Jetaway Best Buys - SHOP NOW".
- The discount for Tan Through Swimsuits changed from 60% off to 49% or 50% off.
- The discount for Tan Through Bikini products changed from 60% off to 50% off.
- The discount for Men's Tan Through Swim Shorts changed from 59% off to 50% off.
- The discount for Sand-Resistant Beach Towels changed from 59% off to 49% off.
- The "SUMMER SALE NOW ON" banner changed to "50% OFF All Tan Through Swimwear".
- Some specific products listed under "Tan Through Swimsuits" and "MAKE A SPLASH THIS SUMMER" (bikinis) were removed.
- Some specific products listed under "Tan Through Swimsuits" and "MAKE A SPLASH THIS SUMMER" (bikinis) were added.
- Some specific products listed under "SUMMER = SHORTS" (men's swim shorts) were removed.
- Some specific products listed under "SUMMER = SHORTS" (men's swim shorts) were added.
- Some specific products listed under "SAND-RESISTANT BEACH TOWELS" were removed.
- Some specific products listed under "SAND-RESISTANT BEACH TOWELS" were added.
- The "Independent Service Rating" and "Read all reviews" section was removed.
- The "Traditional Swim Briefs" and "Traditional Swim Hipsters & Shorts" categories were removed from the Men's Non-Tan Through Swimwear section.
- Two new image links were added below the main navigation.
- The footer content, including privacy policy, terms & conditions, social media links, and contact information, was removed.