Summary: EveryPlate adds "Free Steak for a Month" offer

Why It Matters: The brand is shifting from simple discounts to high-value food incentives. They are also using new customer data to prove their meals reduce stress and family conflict.

What Changed:

• New Hero Offer: Replaced the "10% off for a month" deal with a "Free Steak for a Month" promotion (one 10 oz serving per box for 4 weeks).
• Social Proof Stats: Added specific data points claiming 98% of users find planning less stressful and 94% of families see less mealtime conflict.
• Menu Expansion: Increased the weekly recipe count from 30+ to 35+ options.
• New Content Sections: Added a "Discover What’s New" section highlighting global flavors, more chicken options, and more veggie variety.
• Headline Update: Changed the main headline from "CRAVE BIG. SPEND SMART." to "Dinner, Simplified."
• Pricing Transparency: Added a specific flat-rate shipping cost of $10.99 to the FAQ section.