Summary: American Tourister changes holiday sale offer

Why It Matters: The competitor changed their main sale message and added new products to their sale. This could affect how many people buy from them.

What Changed:

• The main sale banner changed from "Friends & Family - Save 30% Off + Extra 15% Off" to "Holiday Savings Starting at $79.99".
• The main sale image text changed from "Friends & Family Event Savings Starting at 30% Off" to "Pack up these holiday savings Styles Starting at $79.99".
• The "Shop by Collection" menu item changed from showing "Disney & Star Wars" to showing "Luggage Sets" and "Stratum 3.0".
• The "Disney & Star Wars" menu item changed from showing "Minnie & Mickey Mouse" and "New Arrivals" to showing "Mickey & Minnie" and "Best Sellers".
• New products were added to the sale section, including "Wavebreaker Disney 2 Piece Set", "Stratum 3.0 Spinner Carry-On", "Airconic Carry-On", "Airconic Large", and "Rejoy Carry-On".
• Some products were removed from the sale section, such as "4 Kix 2.0 Carry-On", "4 Kix 2.0 Large", "Moonlight Large", and "Wavebreaker Large".