Summary: commercetools launches agentic commerce foundation

Why It Matters: The platform is shifting its core identity from a standard commerce tool to an AI-first system. This change focuses on helping businesses use AI agents to sell products on new channels like ChatGPT.

What Changed:

• Added a new section titled "The foundation for agentic commerce."
• Introduced features to help brands become "discoverable and shoppable" on GenAI channels.
• Added capabilities to connect product catalogs and checkouts directly to ChatGPT.
• Updated the homepage to focus on building, launching, and scaling AI agents.
• Included new messaging about using real-time shopper signals for AI-driven personalization.