Summary:
VA Benefits Navigator launches dedicated checkout pages
Why It Matters:
The competitor is moving away from generic links and seasonal promotions toward a permanent, streamlined sales funnel for their software and training.
What Changed:
- Replaced "Black Friday" promotional links with permanent "University" and "Checkout" URLs.
- Added direct checkout links for both monthly ($67) and annual ($603) subscription plans.
- Updated training descriptions to emphasize that sessions are led by a "Former VA Rater."
- Added social media links for LinkedIn, Instagram, and Facebook to the footer.
- Added an "Affiliates" link to the footer navigation.