September 17, 2025 ongoing Get alerts for framer.com

Summary: Framer adds AI website building.

Why It Matters: Framer now uses AI to help people build websites faster. This changes how users start projects.

What Changed:

  • The main headline changed from "Just publish it with Framer" to "Build better sites, faster".
  • A new section about AI was added, explaining how it generates page layouts and components.
  • The "Start with AI" button was moved up on the page.
  • The old sections about "Design," "Animations," "Collaborate," "Content Management," "SEO & Performance," and "Publish" were replaced with new sections: "AI," "Design," "CMS," and "Collaborate."
  • New sections for "Analytics & insights" and "A/B Testing & optimization" were added.
  • A new section showing customer testimonials was added.
  • The "Find a pro" section was updated with a new layout and more expert listings.
  • The "Start with Templates, level-up with Plugins" section was replaced with "Launch faster with community resources," which now includes "Components" in addition to "Templates" and "Plugins."
  • The "Simple to learn, easy to master" section with Framer Academy was removed.
  • The section showing example websites was removed.
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