Summary: Hootsuite added OwlyGPT AI assistant.

Why It Matters: This shows a new focus on AI tools for social media.

What Changed:

• "Social media AI assistant" was added to the top features list.
• "OwlyGPT" was introduced as a new AI assistant.
• The main headline changed from "Save time and get REAL results on social media. Hootsuite makes it easy." to "Drive real business impact with real-time social insights. Hootsuite makes it easy."
• A new section "Strategize smarter with social-first AI" was added.
• The "Resources" section removed "Courses" and added "Free tools".
• The "Social media trends 2025" report was replaced with "Social media competitor analysis: Free template for 2025".
• The dates on some social media posts changed from May to June.