Summary: The Mattress Store removes 10% off welcome offer

Why It Matters: The competitor has stopped offering an immediate discount for new email subscribers. This might mean they are moving away from price-based competition or changing how they collect customer leads.

What Changed:

• Removed the "Welcome!" pop-up window.
• Removed the 10% discount offer for first-time orders.
• Removed the email sign-up box for the "Get Code" promotion.
• Removed the WhatsApp "Chaty" floating contact channel from the footer area.
• Removed star ratings for the Everest Tight Top Mattress by Englander.