Summary: Aromaria launches "On Sale" tags for best sellers

Why It Matters: The brand has shifted from a full-price holiday focus to a heavy discount strategy. This suggests they are clearing out stock or trying to boost sales volume quickly.

What Changed:

• Added "On sale" labels to almost every product in the Best Sellers and Room Sprays sections.
• Removed the large "Holiday Collection" banner and promotional text.
• Removed the country selection landing page that forced users to pick a shipping location.
• Removed the 10% off pop-up for new newsletter subscribers.
• Removed the free shipping progress bar from the cart view.
• Simplified the homepage by removing the footer links, social media icons, and "About Us" text.