Summary:
OpenAI adds Enterprise Frontier to business menu
Why It Matters:
The company is reorganizing how it sells to large businesses. By adding a specific "Enterprise" link and "Frontier" branding, they are likely trying to separate high-end corporate services from their standard business tools.
What Changed:
- Added a new "Enterprise" link under the "For Business" menu.
- Reordered the business menu to prioritize Enterprise and Startups over general Solutions.
- Added "GPT-5.3-Codex" and "OpenAI Frontier" to the featured product list.
- Replaced the main homepage hero section with a new "You can just build things" message and video.
- Added new small business success stories featuring a salvage yard, seed farm, and tamale shop.