February 9, 2026 ongoing Get alerts for openai.com

Summary: OpenAI adds Enterprise Frontier to business menu

Why It Matters: The company is reorganizing how it sells to large businesses. By adding a specific "Enterprise" link and "Frontier" branding, they are likely trying to separate high-end corporate services from their standard business tools.

What Changed:

  • Added a new "Enterprise" link under the "For Business" menu.
  • Reordered the business menu to prioritize Enterprise and Startups over general Solutions.
  • Added "GPT-5.3-Codex" and "OpenAI Frontier" to the featured product list.
  • Replaced the main homepage hero section with a new "You can just build things" message and video.
  • Added new small business success stories featuring a salvage yard, seed farm, and tamale shop.
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