Summary: More Than Meeples launches MTM Loyalty and Rewards

Why It Matters: The store is shifting its focus toward customer retention. By adding a dedicated rewards page and linking it throughout the site, they are trying to build long-term loyalty rather than just one-time sales.

What Changed:

• The page title changed from "Online Board Game Shop" to "MTM Loyalty and Rewards."
• Many navigation links now point directly to the loyalty and rewards page.
• Large sections of product listings and sale items were removed from this specific page view.
• The email address is now protected by a security script to prevent spam.