Summary: Iron Will Outfitters adds K4 Ultralight Knife

Why It Matters: The competitor added a new knife product to their lineup.

What Changed:

• A new product, the "K4 Ultralight Caping & Boning Knife," was added to the "Knives" menu.
• A new banner promoting the "K4 Ultralight Caping & Boning Knife" was added to the homepage.
• A "BLACK FRIDAY - FREE CUSTOM ENGRAVING" banner was added to the bottom of the page.