Summary: Gusto partners with Team USA Luge

Why It Matters: Gusto is shifting its brand message to feel more premium and high-performance. By calling itself the "gold standard" and sponsoring a national sports team, they are trying to move away from just being a tool for small shops to being a leader for all business sizes.

What Changed:

• The main headline changed from "Payroll, benefits, and HR built for the big leagues" to "The gold standard for payroll, benefits, and HR."
• Added a new subheadline mentioning their support for Team USA Luge.
• Updated the footer with a new cookie consent link.