December 29, 2025 ongoing Get alerts for lu.ma

Summary: Luma launches Houston-specific local event discovery

Why It Matters: The platform is moving from a general event tool to a curated local marketplace. This helps them own specific cities by showing users exactly what is happening near them.

What Changed:

  • Replaced the general "Delightful Events Start Here" landing page with a Houston city guide.
  • Added a featured list of upcoming local events including "Vision Board Night" and "Founder Fridays."
  • Included a description of Houston’s tech and culture scene to provide local context.
  • Added a "get notified" call to action for local events before they sell out.
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