Summary:
Luma launches Houston-specific local event discovery
Why It Matters:
The platform is moving from a general event tool to a curated local marketplace. This helps them own specific cities by showing users exactly what is happening near them.
What Changed:
- Replaced the general "Delightful Events Start Here" landing page with a Houston city guide.
- Added a featured list of upcoming local events including "Vision Board Night" and "Founder Fridays."
- Included a description of Houston’s tech and culture scene to provide local context.
- Added a "get notified" call to action for local events before they sell out.