Summary: More Than Meeples launches MTM Loyalty and Rewards

Why It Matters: The competitor is shifting focus toward customer retention. By creating a dedicated rewards page and linking it throughout their site, they are trying to build long-term loyalty and repeat purchases.

What Changed:

• The page title changed from "Online Board Game Shop" to "MTM Loyalty and Rewards."
• Multiple navigation links that previously pointed to the homepage now point to the loyalty and rewards page.
• Large sections of product listings and sales items were removed from this specific page view.
• The "Cart" and "About Us" links were updated to redirect users toward the rewards section.