February 16, 2026 ongoing Get alerts for giro.com

Summary: Giro launches Eclipse Pro and 30% off sale

Why It Matters: The brand is shifting focus from winter goggles to a major new product launch and a seasonal clearance event with a countdown timer to drive urgency.

What Changed:

  • Replaced the "Free Standard Shipping" banner with a "Winter Savings: Up to 30% Off" promotion featuring a live countdown timer.
  • Swapped the main hero feature from Snow Goggles to the "All-New Eclipse Pro" helmet.
  • Updated the "Explore" section to prioritize the Winter Savings sale and Road Cycling categories.
  • Refreshed the "Featured Products" list to include the Eclipse Pro and a high-discount Women's Cadet Shoe (reduced from $174.95 to $45.03).
  • Removed a large block of redundant cookie consent technical text from the bottom of the page.
Track companies like giro.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →