Summary:
Giro launches Eclipse Pro and 30% off sale
Why It Matters:
The brand is shifting focus from winter goggles to a major new product launch and a seasonal clearance event with a countdown timer to drive urgency.
What Changed:
- Replaced the "Free Standard Shipping" banner with a "Winter Savings: Up to 30% Off" promotion featuring a live countdown timer.
- Swapped the main hero feature from Snow Goggles to the "All-New Eclipse Pro" helmet.
- Updated the "Explore" section to prioritize the Winter Savings sale and Road Cycling categories.
- Refreshed the "Featured Products" list to include the Eclipse Pro and a high-discount Women's Cadet Shoe (reduced from $174.95 to $45.03).
- Removed a large block of redundant cookie consent technical text from the bottom of the page.