Summary: Athletic Brewing adds Spruce & Juniper beer

Why It Matters: The competitor is adding a new beer flavor, "Spruce & Juniper," and offering it with "Members Early Access." This shows they are trying to keep their product line fresh and give special perks to their club members.

What Changed:

• The product "Side Stage" was replaced with "Spruce & Juniper" in the "Add More Brews" section.
• The label for "Add More Brews" changed from "Limited" to "Members Early Access."
• "Spruce & Juniper" is now listed as an IPA and is "Online Only."
• The "Brew of the Month" for December is still "Spruce & Juniper."
• The new "Spruce & Juniper" product is also listed at the very end of the content, again with "Members Early Access."
• Two "Best Seller" products, "Athletic Lite" and "Wit's Peak," were added to the end of the content.