Summary:
College Brand Connect adds college footfall data
Why It Matters:
The platform is now showing specific attendance numbers for individual colleges. This helps brands see exactly how many students they can reach at each location before they decide to sponsor an event.
What Changed:
- Added a detailed list of over 30 partner colleges including IITs and IIMs.
- Published specific "Footfall" numbers for each college, ranging from 2,000 to 150,000.
- Added a new navigation menu with sections for "Book Artist" and "Core Team."
- Inserted direct login and registration buttons for both students and brands on the homepage.
- Updated the total college count from 1,362 to 1,368.