Summary: Gusto launches football-themed "Gold Medal" offer

Why It Matters: Gusto is replacing its direct "price match" offer with a sports-themed marketing campaign. This suggests a shift from aggressive price-cutting to a broader brand-led promotion to attract new sign-ups.

What Changed:

• Removed the "price match for qualified switchers" banner at the top of the page.
• Added a new "SCORE BIG" banner with football emojis and a link to a "gold medal" promotion.
• Updated the main headline from "Payroll, HR, Benefits. Simplified." to "Payroll, benefits, and HR built for the big leagues."
• Changed the sub-headline to include sports terminology like "kickoff to payday."