Summary:
Starbucks removes Caramel Protein Latte and Matcha
Why It Matters:
Starbucks is shifting its focus away from a specific high-protein beverage line. This suggests a change in their seasonal menu strategy or a pivot in how they market health-focused drinks.
What Changed:
- Removed the "Caramel protein is here" section featuring the Caramel Protein Latte and Matcha.
- Removed details about "Protein-boosted Milk" and the 31g protein claim.
- Removed the "Nondairy choices. No extra charge" promotional section.
- Added a new mention of Starbucks supporting Team USA for the 2026 Winter Games.